Reviews
“Marci brings a wonderful combination of expert writing skill, community knowledge and creative brainstorming to her role as associate editor of Canandaigua Magazine. We chose her over a slew of candidates for the position, and she has done more to add to the spirit and voice of the magazine than we could have hoped. Beyond that, she is such a genuine and warm presence. We have such great confidence in her, and feel extremely lucky to have found her.”
Mark Liu, Editor, Manager
Gannett Custom Content
"I have had the pleasure of working with Marci on and off for over 20 years in a variety of settings. She is extremely creative, versatile, professional and pleasant to work with. She positively impacts individuals and businesses with her unique ability to evaluate needs, efficiently correspond and creatively influence.
Marci possesses the perfect combination of marketing experience and business knowledge to help business owners and organizations overcome their obstacles and reposition themselves in this competitive market. I would highly recommend her services to anyone looking to find new and creative ways to increase their bottom line."
Debbie Clune
Gatehouse Media
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Advertising
These are a few examples of print ads I've worked on with the design firm of Harris Studios, Inc.
I love great advertising.
The beginning of a great ad starts with learning about the company or organization, determining what the USP is, and creating copy with striking visuals that delivers the key message to the target audience.
That message should be clear to the audience, whether the delivery is subtle or obvious.
This ad was a part of a series aimed at building class numbers in various adult education courses.
The series was so successful the client educational system had waiting lists for some of the classes.
One of my favorite ads -- because my own doctor is in it! So I wrote the copy from experience...
This was a 3/4 page full color ad for a newspaper.