Reviews
“Marci brings a wonderful combination of expert writing skill, community knowledge and creative brainstorming to her role as associate editor of Canandaigua Magazine. We chose her over a slew of candidates for the position, and she has done more to add to the spirit and voice of the magazine than we could have hoped. Beyond that, she is such a genuine and warm presence. We have such great confidence in her, and feel extremely lucky to have found her.”
Mark Liu, Editor, Manager
Gannett Custom Content
"I have had the pleasure of working with Marci on and off for over 20 years in a variety of settings. She is extremely creative, versatile, professional and pleasant to work with. She positively impacts individuals and businesses with her unique ability to evaluate needs, efficiently correspond and creatively influence.
Marci possesses the perfect combination of marketing experience and business knowledge to help business owners and organizations overcome their obstacles and reposition themselves in this competitive market. I would highly recommend her services to anyone looking to find new and creative ways to increase their bottom line."
Debbie Clune
Gatehouse Media
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"I was asked to submit a proposal for an Erie Canal program called "Walk the Villages". I knew I needed to partner with someone to ensure a great program and Marci was the first person I thought of... We worked well together and have the same level of commitment to excellence.
Marci even mastered a new skill in the process - podcasting. Upon hearing her voice in a short history segment, I think she has a whole other skill set in voiceover work! I would recommend Marci as a great writer and someone who can work with social media projects as well. I learned a lot working with her and I look forward to partnering together in the future."
Sally Berry, President
Bristol Creek Tourism Marketing
Recent Work
A Welcome Surprise! - tourism promotion
Courtesy of Bristol Mountain Winter Resort
A cooperative regional tourism marketing campaign orchestrated by VisitRochester on behalf of members and regional partners. The campaign is designed to entice Canadian residents across the border into Greater Rochester, the Finger Lakes region and the Genesee Valley of New York State.
Participated on a team of marketing professionals from VisitRochester and Archer Communications.
- Wrote content for 8-page glossy insert distributed in home delivered Canadian newspapers, information centers, CAA Clubs, festivals and events.
- Content for www.awelcomesurprise mirror website.
- Established Twitter account and revitalized Facebook page for the campaign.
- Created "voice" of the campaign on social media, writing Tweets and Facebook posts over initial 12 weeks of the Fall 2011 campaign.
Two New Videos with Labarge Media
"Embracing the American Dream: Celebrating a Century"
A 20 minute docu-video DVD celebrating the 100th Anniversary of the Canandaigua Area Chamber of Commerce in Canandaigua, NY. Shown at the Annual Dinner in 2010. 3D effects... using archival stills and movies from the Ontario County Historical Society... with interviews from local business leaders.
"The Power Within" : 2010 Highlights of Accomplishments
An overview of Thomson Health's accomplishments during 2009. Shown as a companion piece to the Annual Report during Thompson Health's Annual Meeting.
Walk the Canal Villages/ Canal Steps
Client: Western Erie Canal Alliance
Project: Walk the Canal Villages - a tourism program with a pedestrian focus centered in Lockport, NY on the Erie Canal
Role: Planning and development for the program in partnership with Bristol Creek Tourism Consulting
Market: International and domestic travelers and Lockport NY residents
About the project
- Developed a program with multiple components to include health benefits, education, preservation and conservation, and recreation goals
- Met with and engaged local resources for the components: The Canal Discovery Center, YMCA and Main Street Project in Lockport, NY
- Components include: activity packs, a pedometer program and booklet, geocaching, Ambassador program
- Created a comprehensive blog site that includes video and downloadable podcasts, photo gallery
- Wrote initial blog page content and posts
- Recorded and narrated 1st podcast
The Canal New York Experience
Project with Lisa Ling
Journalist Lisa Ling, first woman host of National GeographicExplorer, and special correspondent for The Oprah Winfrey Show
Read more on my project with Lisa Ling
Project with Robert Ballard
Dr. Robert Ballard –
National Geographic Explorer-in-Residence, Ocean explorer and scientist; discoverer of historic wrecks; educator.
Read more on my project with Robert Ballard