Reviews
“Marci brings a wonderful combination of expert writing skill, community knowledge and creative brainstorming to her role as associate editor of Canandaigua Magazine. We chose her over a slew of candidates for the position, and she has done more to add to the spirit and voice of the magazine than we could have hoped. Beyond that, she is such a genuine and warm presence. We have such great confidence in her, and feel extremely lucky to have found her.”
Mark Liu, Editor, Manager
Gannett Custom Content
"I have had the pleasure of working with Marci on and off for over 20 years in a variety of settings. She is extremely creative, versatile, professional and pleasant to work with. She positively impacts individuals and businesses with her unique ability to evaluate needs, efficiently correspond and creatively influence.
Marci possesses the perfect combination of marketing experience and business knowledge to help business owners and organizations overcome their obstacles and reposition themselves in this competitive market. I would highly recommend her services to anyone looking to find new and creative ways to increase their bottom line."
Debbie Clune
Gatehouse Media
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Canal New York
Canal New York
Project: Publicity and promotion, research and a new website www.visitnyscanals.com for The Canal New York Experience: Active Travel and Enjoyable Learning – a first-of-its-kind resource featuring educational programs on the canal system of New York State. A part of the Explore NY grant.
Role: Public relations, media relations, web content development & SEO; representation at trade conferences and board meetings.
Market: Educational travel planners, educators for primary & secondary schools, college aged and international students, adult life-long learners
About the project
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Contracted with The Rivers Organization to produce the grant's publicity, research and website development portion. The Rivers Organization administered the Explore NY grant for marketing on behalf of the Canal New York membership and board.
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Attended group's annual meeting in Baldwinsville, NY.
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Attended CNY board Meetings in Syracuse and Palmyra.
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Attended the 2008 New York Governor's Tourism Conference at The Sagamore, Bolton's Landing, NY on behalf of CNY.
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Attended the 1st I Love New York Loves Canada media and travel trade event held in Toronto, Ontario, Canada – representing CNY and The Canal New York Experience
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Worked with Visit Rochester, the Erie Canalway national Heritage Corridor, and CNY to develop a new website devoted to the Canal New York Experience
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Worked with web design firm partner to develop site map, function, and content. Site has optimized abilities to track use, make reports, segment markets for research.
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Built new comprehensive media list for SEO news releases.
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Wrote launch release.
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Within a very short timeframe, accomplished project by grant deadline.