Reviews

“Marci brings a wonderful combination of expert writing skill, community knowledge and creative brainstorming to her role as associate editor of Canandaigua Magazine. We chose her over a slew of candidates for the position, and she has done more to add to the spirit and voice of the magazine than we could have hoped. Beyond that, she is such a genuine and warm presence. We have such great confidence in her, and feel extremely lucky to have found her.”

Mark Liu, Editor, Manager

Gannett Custom Content

 

"I have had the pleasure of working with Marci on and off for over 20 years in a variety of settings. She is extremely creative, versatile, professional and pleasant to work with. She positively impacts individuals and businesses with her unique ability to evaluate needs, efficiently correspond and creatively influence.

Marci possesses the perfect combination of marketing experience and business knowledge to help business owners and organizations overcome their obstacles and reposition themselves in this competitive market. I would highly recommend her services to anyone looking to find new and creative ways to increase their bottom line."

Debbie Clune

Gatehouse Media

 

See more REVIEWS

 


 

  There are writers and there are consultants. But there are very few in the United States that do both -- and do it with expertise, professionalism and highly developed people skills.

I'm an informed, versatile and authentic industry voice helping businesses deliver vital messages to their audiences in effective, strategic ways. Because it's about competitive advantage. Profitability. And finding a way to get there.


Employee development –

  • Communication issues – internal and external
  • Training to engage and partner within the business
  • Developing accountability
  • Motivation

Competing better in the marketplace –

  • Crafting a true competitive message
  • Differentiating from the competition
  • Increasing profitability with smarter strategy
  • Keeping the message consistent across the spectrum

Social Media –

  • Explore marketing challenges – align media to meet the challenge
  • Creating Awareness
  • Monitoring – "Listening" to talk on you or your brand
  • Talking to your market about the problems you solve
  • Creating an online personality/voice
  • Decide if and when to engage on social media
  • Decide which social media platforms are best for your purposes
  • Creating social media policy

Gaining ROI -

  • Creating materials that display competence, credibility and value
  • Where to put your time and effort -- and where not to
  • Tracking results
  • Gaining exposure
  • Bull's-eye targeting - saving money while hitting the right market

Executive coaching -

  • Gaining a fresh perspective and outside view
  • Becoming an expert source in your field

 

Let's Talk!

 

A consultant, creative marketing program developer, copywriter and editor serving the Rochester NY and Finger Lakes area- and beyond

 

What do Jack Nicklaus, Robert Ballard, and Lisa Ling Have in common?

I've worked with all of them.

Consulting & Strategy

Writing & Editing -- Print and Web Communications

Website Content development and writing

Social media development

Coaching & Scouting


I'm featured in author Peter Bowerman’s  new release of his award-winning, best-selling "industry bible."




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